PICTURES TELL A THOUSAND WORDS

During the development of Little Joey’s budding app business, we began discovering ways to replace the conventional techniques of custom software planning and development with a new way of communicating – talking visually.

See, while our business experience has largely dealt with creating custom software solutions on Big Data, this experience with Little Joey helped us realize that if we could reduce the amount of words required in innovation conversations by focusing them around pictures, the greater our impact could be.

Our brains take in written words and formulate a combination of pictures and feelings, from which we formulate opinions. The problem here is that each of us has a different tolerance for taking in information. The rapid advancement of technology is partially to blame for this.

We all see it, even if we don’t consciously recognize it. The world is producing far more content and making it so easily accessible via the web and we cannot possibly consume it all.

As a result, we are all developing a bit of Attention Deficit Disorder, protecting ourselves from the onslaught of information, and saving our attention for the stuff we’re particularly interested in.

The downside of this for innovation is that getting a group of peers to agree on a plan is a crapshoot.

How do we maintain each individuals’ focus?
How do we ensure they interpret the plan as we desire?
Will their mental pictures and feelings match ours?

Talking visually answered these questions and amplified our impact.

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  • Hayle
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    Holy shitniz, this is so cool thank you.

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